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Sound Financial Group - Bothell, Washington

 

SFB018 How to Implement a Clear Strategic Vision for Business Owners

| May 31, 2016
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Episode Summary

Sound Financial Group (SFG) is excited to welcome you to Sound Financial Bites, where we bring you bite-sized pieces of financial knowledge to help you design and build a good life. In the 18th episode, Cory Shepherd, Vice President of SFG, chats with Richard Weylman (pronounced “While –men”), a leading marketing expert, specifically in helping business owners build vertical markets. He was orphaned at age six and instead of becoming a victim of his circumstances, Richard overcame the adversity to enjoy remarkable business success. He is a former executive of Rolls-Royce and today Richard is the chairperson of the Weylman Consulting Group, which coaches organizations on how to elevate business performance in today’s marketplace.

What Was Covered

  • 03:50 - What is the 1st most important thing business owners need to implement immediately to grow their company?
  • 05:54 - Who do you want to be in the marketplace?
  • 07:13 - Richard discusses the types of businesses his company works with.
  • 09:37 - What is the 2nd most important item business owners need to implement?
  • 13:53 - What do consumers want?
  • 14:05 - What is the reason people want to do business with your company?
  • 16:25 - What is the formula used by your company?
  • 17:31 - Creating a culture of elevating the customer experience is the 3rd thing businesses need to implement.
  • 17:40 - Why is sending notes to your consumers essential in business?
  • 19:00 - Instead of discounting items, elevate the value.
  • 20:53 - Make sure to heighten the customer’s experience with every interaction.
  • 21:30 - How much does it cost to make these three initial changes?
  • 22:35 - What does it mean to build a delighted advocacy?
  • 22:54 - Try is dead because will do killed it!

Tweetables

"People today are looking for an overarching promise of an outcome."

"A satisfied customer is loyalty neutral.""It’s far easier and cheaper to keep an existing customer than to go get a new one."

"Try is dead because will do killed it!""Instead of discounting items, elevate the value."

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